Alex Poulos, VP of Marketing at Securiti, and Meagen Eisenberg, CMO at TripActions

In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories. Panelists for this episode include Alex Poulos, VP of Marketing at Securiti and leader behind the AI data security category, and Meagen Eisenberg, CMO of TripActions and leader behind the corporate travel and expense management category. You'll walk away from this episode with an understanding of value propositions, content creation, and keyword optimization. BONUS! Meagen shares a strategy for generating effective customer reviews.

Om Podcasten

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.