Josh Lowman, Founder at Gold Front
In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation. BONUS! Josh tells what questions you should ask before creating a new category.