Kyle Lacy, CMO at Lessonly, and Max Altschuler, VP of Sales Engagement at Outreach
In our 18th episode, Olivier L'Abbé, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement categories. Panelists for this episode include Kyle Lacy, CMO of Lessonly and leader behind the training enablement category, and Max Altschuler, VP of Sales Engagement of Outreach and leader behind the sales enablement category. You'll walk away from this episode with an understanding of how to define your category name, build relationships with analysts, and measure market growth. BONUS! Max explains why everything doesn’t need attribution, especially in category creation.