Todd Olson, CEO at Pendo, and Andrew Waitman, CEO at Assent Compliance

In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories. Panelists for this episode include Todd Olson, CEO of Pendo and one of the influencers behind the product experience management category, and Andrew Waitman, CEO of Assent Compliance and creator of the supply chain transparency category. You'll walk away from this episode with insights about branding, content strategy, and measuring product-market fit. BONUS! Andrew tells us how being an introvert helped him become a better leader.

Om Podcasten

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.