Live(ish) From B2B Online: Getting Internal Buy-In for eCommerce Starring UFPI

In this episode, we welcome Kevin Pearson, eCommerce Project Manager, and Sean Cummings, Director of eCommerce, both of UFP Industries. This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on overcoming internal resistance, the importance of internal marketing, and the steps taken to implement a su...

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The B2B Commerce Podcast streamed LIVE and unedited. Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help.- Live, streaming, unedited, and unfiltered- No BS, just honest, open talk about B2B eCommerce- You pick the topics- You participate in real-time Q&A. Hear from thought leaders, disrupters, innovators, survivors, and winners.