Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B

In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies. Key Takeaways: (00:03) The importance of resourcing to support eCommerce platforms. (03:00) Digital leaders must align different business units for ROI. (08:30) Metrics beyond eCommerce penetration are crucial. (12:00) Understanding customer share of...

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Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.