Unpacking B2B eCommerce Buzzwords and Trends with Mark Brohan of Digital Commerce 360

In today’s episode, we’re joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations. Key Takeaways: (02:38) The role of journalistic researchers in tracking eCommerce trends. (03:15) Evolving trends in B2B eCommerce with digital transformation. (05:20) The lengthy and det...

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The B2B Commerce Podcast streamed LIVE and unedited. Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help.- Live, streaming, unedited, and unfiltered- No BS, just honest, open talk about B2B eCommerce- You pick the topics- You participate in real-time Q&A. Hear from thought leaders, disrupters, innovators, survivors, and winners.