Who Really Does the Buying? Buying-Center vs Decision-Maker Marketing with Nima Asrar Haghighi
In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both.Contact Nima: Email LinkedIn Contact Benji:Email LinkedIn