#1: How B2B Brands Can Win With Emotion

How important is emotion in driving b2b behavior? In this episode I’m joined by Conor Wilcock, Director of Business Development & Sales at B2B International, to share the findings of our recent ‘State of B2B’ study of 2,000 business decision-makers across Europe, the USA and China. We’ll discuss the role that emotions play across the entire b2b buying process, and look at how b2b brands can develop stronger emotional connections with their customers and ultimately win more business. To get your own copy of the report, visit http://b2bint.nl/winning 

Om Podcasten

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.