#4: Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis

Lorraine Martin, President and CEO of The National Safety Council joins us to discuss how employers can navigate the COVID-19 crisis. Lorraine shares her three-fold strategy; being smart, being prepared and being respectful. She also discusses what we can learn from organizations that are responding well to COVID-19, and what can employers do if they are not sure what to communicate to employees. For more information about COVID19 support from the NSC: nsc.org/coronavirus

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.