#6: Customer Experience – More Important Than Ever in Times of Uncertainty

This week I’m joined by Shep Hyken, a customer service and CX expert and the Chief Amazement Officer of Shepard Presentations. Shep is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. In this episode we discuss how brands can manage customer experience in times of crisis, and why it’s more important than ever to develop a customer-first mindset.

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.