#13: The Changing Workforce

This week I’m joined by Simi Dhawan, who works alongside me as a Research Director at B2B International. With COVID-19 accelerating changes to working cultures in organizations around the world, we delve deeper into the changing workforce. While flexible working was once deemed to be a “nice to have”, it is now an expectation as employees try to balance their personal lives and needs with that of work.

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.