#43: Brand Practitioners - Julia Nicoara, Carbon Trust

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this fourth episode we’re joined by Julia Nicoara, Marketing & Communications Director at the Carbon Trust. Julia discusses how they bring to life their brand promise of “to accelerate your mission to net zero” and how they have cut through the noise and raised brand awareness on a global scale.

Om Podcasten

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.