#51: Building Value-Driven Brand Experiences - Richard Shotton

To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave.

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.