#26: CX Masters - Annette Franz, CX Journey

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.   In this fifth episode we talk to Annette Franz, Founder and CEO of CX Journey. Annette previously served as Chairwoman on the Board of Directors of the Customer Experience Professionals Association and was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Om Podcasten

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.