#33: CX Practitioners - Peter Seaman, Finning

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.   In this sixth episode we talk to Peter Seaman, Customer Experience & Marketing Manager for Finning UK & Ireland; the world's largest dealer for Caterpillar. Hear Peter’s top tips for implementing successful CX programs, how evoking emotion can lead to customer loyalty and why internal collaboration across different departments is so important.

Om Podcasten

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.