#15: Increasing Customer Satisfaction Through Digital

Simi Dhawan is joined by Gabe Schlake, Global Head of Customer Success at CPA Global, to discuss what digital transformation really means and why it’s the foundation of customer success. Hear why digital investment is imperative if you want to deliver the very best customer experience, how CPA Global implemented a digital-first approach to transform ways of working and position their people as digital leaders, and the key questions B2B businesses should be asking themselves to make digital transformation a success.

Om Podcasten

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.