#7: The Importance of Innovation to Stay Ahead w/ James Gibson (Michelin)

This week marks the first episode in our “Insights Inside” series where we speak to business leaders to find out how they’re responding to the current crisis. Joining us today is James Gibson, Insights Manager at Michelin Europe. We discuss how Michelin have remained at the forefront of innovation during COVID-19 and how insights have helped them adapt their strategy to become more digital-focused.

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.