#10: The Role of Strategists to Deliver New World Success w/ Rhys Taylor (gyro)

This week on Insights Inside, I talk to Rhys Taylor, Head of Strategy APAC for gyro. gyro are the first full service, global creative B2B powerhouse. We discuss the importance of placing your customer at the heart of your strategy, how CMOs can identify opportunities in the current situation, and why delivering a seamless omnichannel B2B experience is so crucial.

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.