#47: The Future of B2B Experiences - Benoit Soucaret, Merkle

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.   In this third episode, Nick Hague is joined by Benoit Soucaret, CXO at Merkle. Benoit is a true expert when it comes to creating user experiences, customer experiences and brand experiences that drive positive transformation for Merkle’s clients. In this podcast episode, Benoit discusses how to create insight-driven, customer-centric experiences to bridge the gap between the expectations of B2B buyers throughout the purchase journey and the experiences that suppliers are providing.

Om Podcasten

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.