#17: We Are Merkle B2B - Michael McLaren, Global CEO of Merkle B2B

In the first episode of our new “We Are Merkle B2B” series, Nick is joined by Michael McLaren; Global CEO of Merkle B2B. Michael is a successful and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications and over the years has worked with key global clients, including IBM, Microsoft, Intel, and Cisco. Learn more about Michael’s journey to Global CEO, the concept behind Merkle B2B, current challenges in B2B and how the B2B decision-making unit is changing.

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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.