5 ABM Lessons Marketers Can Learn From ‘Ted Lasso’

Hopefully, B2BMX podcast fans are familiar with the show “Ted Lasso” because co-hosts Klaudia Tirico and Kelly Lindenau don’t want you to miss out on this iconic pop-cultural reference! We are back with a replay from the B2B Marketing Exchange in Scottsdale, where Juliet Randall of Salesforce covers everything from strategizing and engaging with customers to partnering with sales to act as one integrated team. Randall shares her top five lessons on how to elevate your game and make trust a key component of your ABM program.

Om Podcasten

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.