User-Generated Content: A B2B Marketer’s Secret Weapon
Marketers can spend all day preaching the value prop of their solution — but what will build the most credibility is user-generated content (UGC). Today’s episode of the #B2BMX podcast features host Klaudia Tirico and Christina Kay, VP of Marketing for ResellerRatings, as the pair provide a sneak peek into Kay’s #B2BMX session “User-Generated Content: Why You Need It To Help Drive Sales + How To Do It.”