Ep 68 | Digitalization and Value-Added Services Will Define Wholesale Distribution w/ SAP

“We have seen distributors really catching up as it relates to technology. Digitalization has been a key topic across the entire industry. Cloud seems to be the big equalizer, because the software can be staged at really low setup costs. There's not an innovation tax anymore that companies need to pay.” SAP’s Global VP of Wholesale Distribution Magnus Meier shared this sentiment and much more with us on today’s episode. He joined Chief Marketing Officer Lindsay Duran for a deep dive into the current state of wholesale distribution, challenges that distributors are facing, and how technology and value-added services are the key to success in 2023. Watch our recent webinar with Magnus: Moments of Opportunity: Margin & Revenue Growth in Distribution www.zilliant.com 

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B2B Reimagined is a monthly podcast hosted by Barrett Thompson and brought to you by Zilliant (www.zilliant.com). Our mission is to give pricing, AI, technology, and B2B industry thought leaders a platform to share their innovative approaches to modern commercial challenges. There's nothing simple about B2B. Join us as we reimagine challenges and reveal opportunities that are created by putting pricing at the heart of your business.