Ep 70 | The State of B2B in 2023
We take a break from our regularly scheduled programming to bring together both of our hosts for the first time. Lindsay and Barrett take a long look at the B2B landscape as 2023 is now underway, with considerable macroeconomic uncertainty persisting amid a new normal in B2B buyer expectations. How should companies adjust their pricing strategies as prices eventually come down? How can sales operations teams retain and take share, even with widespread reduction in salesforce headcount? Why have those who modernized their commercial systems prior to the pandemic gotten so far ahead of the competition, and how can laggards catch up? Get the answers to these questions and more, then stick around for our hosts’ recommendations on the must-listen episodes from 2022. www.zilliant.com