Ep 74 | The Channel: Always Changing, Always Vital (w/ Channelnomics)
“When people talk about the death of the channel, the death of distribution, I just sit back and go, ‘Hold my beer – give me a whiteboard and I will explain to you how wrong you are.’” Channelnomics CEO Larry Walsh is our guest today for a wide-ranging discussion on what the channel is and why it matters for B2B companies. He shared how the pandemic exposed both the vitality of the channel and the perils of neglecting it, how the channel serves as a salve to a recession, why talk of a “new normal” may be misleading, and much, much more. Read the Channelnomics whitepapers discussed in the episode here: Recession Survival Guide | Distribution as a Recession Countermeasure www.zilliant.com