Should you Grow the Business or Grow your Profits?

A successful business operates with one formula in mind - to charge your customers more than it costs you to acquire them. But to acquire them, you might have to take a loss in profits. So when does it make sense to acquire a customer in that situation?

Om Podcasten

Is there a way to take the best practices from the best internet startups and create perfect internet success? Daniel Glickman believes that there is. B2U, or Business to User, is an emerging business model that can be studied, defined and executed. Join Daniel on his journey as he explores different aspects of how successful online businesses sell to, engage with, and grow their user base. From customer acquisition to product design, the podcast dissects what these innovative companies do so well. Learn more at http://www.b2upodcast.com