The PSYCHOLOGY Behind Scroll-Stopping Content (Get More Views!)

Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can find you. In this episode, I'm breaking down the psychology behind what makes content truly irresistible (and no, it's not about fancy editing or following trends!). From understanding the three C's of hook writing (Connection, Clued-in, and Curiosity) to mastering the psychology that makes people stop scrolling, we're diving deep into what actually makes content perform. You'll learn why warnings often outperform positive messages, how to create that addictive curiosity gap, and why "you" might be the most powerful word in your content arsenal. This isn't about cheap tricks or gaming the algorithm - it's about understanding human psychology so deeply that your content becomes impossible to scroll past. Because when you know what makes people tick, you can package your brilliant ideas in a way that actually gets seen. Let's dive into the science behind scroll-stopping content!   -------------------- Craving more freedom, flexibility, and fulfilment? We should hang out! Come along to my FREE live training:  Empire Builder   4 steps to turn your existing skills into a purpose-led business that scales your income and impact so you can do life on your terms. Save your seat now   https://www.badassempires.com/live  -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.  --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Om Podcasten

Start a business. Build an empire. Leave a goddamn legacy. Badass Empires is for aspiring entrepreneurs, side-hustlers, and corporate dropouts ready to turn their skills and passion into a purpose-driven, service-based online business that has them ruling on their own terms. I'm your host, Rosie McCarthy. At the end of 2019, I took the leap, left my high-flying corporate job, and built a multimillion-dollar course & coaching business, Badass Careers, from scratch. An empire that gives me an immense amount of freedom, and profit, and allows me to make a real difference in people’s lives. Now, I’m ready to share with you the roadmap, the CEO codes, the business strategy, content creation tips, mindset upgrades, and everything that you need to supercharge your success. Get ready to take notes on some of the juiciest lessons from my entrepreneurial journey, plus priceless insights from my inspiring guests. If you are curious about starting and scaling your own course or coaching offer then I’m here to celebrate the absolute sh*t out of you every step of the way as you turn your very own online empire into a legacy. One that allows you to work from anywhere, call the shots, fund your dream lifestyle, build generational wealth, and move with purpose - all at the same damn time. So, ready to rule? Grab your crown, Badass, your empire awaits.