How to Get Media Coverage: Gloria Chou’s Proven PR Strategy
Watch Gloria’s free PR Secrets Masterclass: https://www.gloriachoupr.com/masterclassGrab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp🎙️ In this episode, we're diving deep into PR pitching strategies with Gloria Chou, a PR expert who's all about empowering small business owners to land media coverage without hiring an expensive agency. We discuss the CPR method, a proven framework for crafting pitches that grab attention, and share actionable tips on email tracking, following up with journalists, and how to position your business as an industry authority. Whether you're a service-based entrepreneur or a product owner, this interview is packed with golden nuggets that will help you boost your brand's visibility and credibility.🔥 What You'll Learn:~ How to use the CPR method to write compelling pitches~ The importance of follow-ups and how to do them effectively~ Tips for keeping your website and product pages media-ready~ Why subject lines matter and how to craft ones that get opened~ How to delegate pitching tasks without losing that personal touch📌 Links Mentioned:Watch Gloria's free PR Masterclass: https://gloriachoupr.com/masterclassGrab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp10 Easy Ideas to Get Your Small Business Featured In The Media For Free: https://learn.gloriachoupr.com/optin-10storyanglesFollow Gloria on Instagram: https://instagram.com/gloriachouprLink to Beth Nydick’s Podcast: https://youtu.be/0eieEbplxUIIf you're ready to take your PR game to the next level, this episode is for you. Don't forget to subscribe, leave a comment, and share with a friend who could use these tips!Chapters:00:00 - Introduction03:05 - When to Start Thinking About PR05:08 - Where to Look for PR Opportunities07:31 - Write Your PR Pitch09:02 - The CPR Framework Explained11:59 - Stay Updated on Industry Trends14:18 - Overcoming the Shyness of Self-Promotion18:14 - Nurturing Relationships with Journalists20:12 - DIY PR vs. Hiring a Professional29:38 - Final Thoughts and Where to Learn More#PRTips #SmallBusinessMarketing #Entrepreneurship #BrandVisibility #PitchingStrategies #KNCreative #PRMasterclass #GloriaChouPROther things you will LOVE!Get instant access to our free AUTOMATION MASTERCLASS: https://www.kandccreative.com/masterclass-evergreen Free Brand Guide Template & Training here: https://www.kandccreative.com/brandguideTurn your social media followers into email subscribers:https://www.kandccreative.com/turn-social-media-followers-into-email-subscribersGrab my FREE guide to turn your knowledge into a profitable business: https://www.kandccreative.com/profit/Visit our new Template Shop: https://www.kandccreative.com/templateshop Snag the Nail Your Digital Offer Workshop here: https://www.kandccreative.com/nailyourofferHERE ARE SOME OF MY FAVE BUSINESS TOOLS:Get Started with a 30 day Trial of Kajabi: https://app.kajabi.com/r/jphzMoAm/t/yez2yssw Get Started with AttractWell: https://attractwell.com/sign-up/thekrissychin?_from=krissy Get Started with Get Oiling: https://getoiling.com/sign-up/groworkspace?_from=krissy62 Automate your lead generation with ManyChat: https://manychat.pxf.io/Nk5Ra7Try Membership.io (formerly Searchie) here: https://membership.io/?fpr=krissy26 Starting a podcast? Get Podetize here: https://podetize.com/ Get Braden Drake’s Legal Contract Templates here: https://www.kandccreative.com/legaltemplates Join Mya Nichol’s Instagram University here: https://www.kandccreative.com/igu Get Typeform here: https://www.typeform.com/signup/?gspk=a3Jpc3N5Y2hpbjk1OA&gsxid=uspnZOKXZgc1&utm_campaign=affiliates_krissychin958&utm_medium=referral&utm_source=partnerstack&tid=d8b07438-d15f-4d63-9e40-38b8e033cbfb Get started with Jasper AI here: https://www.jasper.ai/?utm_source=partner&fpr=krissy52