Be so good they can't ignore you
Steve Martin has a quote “be so good they can’t ignore you”. Having a product that is undeniable and creates the type of attention that cannot be ignored. I heard a money quote “It’s not about becoming a millionaire. It’s becoming the person that you must become to be a millionaire”. So true. This is why so many lottery winners with no financial intelligence squander their winnings away in the first few years. What if instead of looking for the artistic lottery ticket, we became the cr...