#57: Find Your ‘What’ with Steve Olsher

Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What? Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying. Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years.   Links:    Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at jayson@trueunderdog.com Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com   Mentioned in the Episode:   Podcast Magazine: https://podcastmagazine.com/ Steve’s Book, What is Your What: https://whatisyourwhat.com/ Steve’s Website: https://steveolsher.com/ To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free   Timestamps:   1:33 - Childhood Impact on Becoming an Entrepreneur 3:51 - Being Pushed Into Succeeding 6:19 - Letting the What Find You 10:26 - Magician in Enrolling People 11:47 - What Inspired Steve to Continue Podcasting 14:05 - Creating the Podcast Magazine 20:23 - Marketing Your Show on Podcast Magazine 24:30 - Staff at Podcast Magazine 26:55 - Virtual New Media Summit 30:03 - Overcoming Adversity 35:48 - What is Steve’s What? 39:17 - Jiu-Jitsu 43:50 - Evolution of UFC Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Welcome to “Jayson Waller Unleashed”—the raw, no-holds-barred podcast where nothing is off-limits. This is more than a business show; it’s a deep dive into real life, raw truths, and wild stories people think about but rarely say out loud. 👀🤯🤘 Join Jayson as he digs into the highs and lows of life and entrepreneurship with powerhouse guests like Kevin O’Leary, Calvin Johnson, Barry Sanders, Kendra Lust, Eric Thomas, and Ed Mylett. Together, they tackle everything from fame and fortune to family drama, unspoken struggles, and, yes, even alien encounters. Expect unfiltered conversations, explosive debates, and moments of unexpected vulnerability. And now, Jayson’s bringing his signature energy to Go Fund Yourself, a new, interactive crowdfunding show where CEOs pitch live, and viewers can invest on the spot—think Shark Tank with a twist. If you’re ready for insights, laughs, and the kind of brutal honesty that’s as inspiring as it is entertaining, tune into “Jayson Waller Unleashed.” It’s not just a podcast; it’s an experience. #UnleashTheTruth #GoFundYourself #RealTalk