Contextual Engagement Requires Better Use of Data and AI
The importance of using data, analytics and advanced marketing technologies has never been greater. Consumers expect their financial institutions to know them, look out for them and reward them. Unfortunately, few organizations are adept at using data for contextual engagement. Now, more than ever, banks and credit unions must leverage the insights they have to create better experiences. We are very fortunate to have Sarah Welch, Managing Director & Head of Marketing Solutions, Curinos on the Banking Transformed podcast. We will discuss how the advances in the latest technologies, coupled with data, analytics and applied insights is transforming financial marketing. This episode of Banking Transformed is sponsored by Curinos Marketing optimization suffers from a “rules” problem, forcing campaigns down a path to the one “right” answer. Amplero, an AI message optimization engine, breaks you free. The patented technology adds an “always-on” experimentation layer to your tech stack to make the most out of every customer touchpoint. Visit curinos.com to learn more.