Creating Dynamic Personal Banking Experiences at Scale
According to recent Q2 research, 74% of people across generations want more personal banking experiences, and 70% trust their financial institutions to create those experiences using data and AI. Yet, many banks and credit unions struggle to deliver the level of personalization consumers expect from their digital experiences. On this episode of the Banking Transformed podcast, Anthony Ianniciello, VP of Product Management at Q2, and David Sant, Chief Strategy Officer at Cyprus Credit Union, explore how financial institutions can transform commodity banking transactions into differentiated, personalized experiences that build lifetime relationships. Our guests share insights from both the technology and implementation perspectives, discussing real-world challenges and solutions in building a modern banking relationship strategy.