Driving Loyalty and Engagement with Insurance Products
Offering diverse insurance products isn't just about additional revenue streams—it's about building unbreakable customer relationships, especially when economic uncertainty has people questioning every financial decision. We explore how forward-thinking financial institutions are evolving beyond traditional banking to become true partners in financial wellness, utilizing insurance as a bridge to deeper, more meaningful customer engagement. I'm joined on the Banking Transformed podcast by two industry experts: Erin Allen, Vice President of Insurance Strategy and Distribution, and Norm Brown, Senior Director of Client and Customer Experience at Franklin Madison. If you've ever wondered why your customers might be more loyal to their insurance provider than their bank, or how to turn financial anxiety into opportunity, this conversation is for you.