How Emerging Tech, Data and AI are Reinventing Bank Marketing

Allison Cerra, Chief Marketing Officer at Alkami Technologies joins me on the Banking Transformed podcast. Allison has seen marketing evolve tremendously over her career and is an expert on harnessing insights to fuel marketing campaigns and optimize return on investment. But, it's not just about big data; it's about the right data — transforming information into actionable strategies that drive customer engagement, loyalty and trust. Allison and I explore how banks can leverage analytics to create insight-driven campaigns, the importance of personalization in marketing, and how technology is shaping the future of customer interactions in banking.

Om Podcasten

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.