Mastering AI-Powered Personalization for Long-Term Growth
Personalizing experiences across the entire customer lifecycle has emerged as a critical strategy for engaging customers and driving growth in banking. However, unlike retailers who focus on maximizing immediate transactions, financial institutions face unique challenges in leveraging personalization to build long-term, profitable relationships. We are excited to have Olly Downs, Chief Technology and AI Officer at Curinos on the Banking Transformed podcast, join us on the Banking Transformed podcast. Olly will discuss the importance of personalizing experiences and engagement in banking, and what marketing executives must do now to prepare for a future of hyper-personalization. Olly also discusses the impact of AI and machine learning on customer engagement and the challenges banks face in implementing personalization strategies at scale. This episode of Banking Transformed Solutions is sponsored by Curinos Amplero Personalization Optimizer is the only personalization solution built exclusively for Financial Institutions. It’s tuned for critical financial use cases and workflows – including onboarding, cross-selling and deposit growth. Where other personalization tools have limited testing capabilities—think A/B testing where you pit just one variable against another—Amplero dynamically and continuously fine-tunes the experience to deliver the best option among an entire universe of options, every time. Curinos recently announced expanded creative management workflow capabilities for Amplero incorporating generative AI, allowing marketers to rapidly create fresh, engaging content tailored to each client's individual needs that is relevant throughout the entire customer lifecycle.