Kathy Gaughran, Senior Marketing Strategist at Healthcare Success Strategies
pisode recorded live at the McGuireWoods Healthcare Growth & Operations conference, Scott Becker talks with Kathy Gaughran, Senior Marketing Strategist at Healthcare Success Strategies, about how AI is transforming digital marketing, recruitment, and patient engagement in healthcare. Kathy also shares insights on balancing centralized branding with local impact and the importance of staying ahead of technology to drive sustainable growth.