Tequila de la Gente
Listen to Albert tell how he and three friends decided to start a tequila company, not just your run-of-the-mill tequila but a high-quality sipping tequila. They took a unique approach, inviting the consumers to determine which of their 28+ flavor profiles would be the one they took to market. This inclusive strategy not only gave the consumers a voice but also made them feel a part of the tequila creation process. After many gatherings with friends, family, and the community, they narrowed i...