Welcome back to Begin As You Mean To Go On! It is season 3 y’all and we’ve got some good stuff planned for you this season. In this first episode, we're taking it back to basics. I wanted to start by going back to my content roots and talk to you about how you’re managing your content, generating ideas, and aligning your content back to your offers. As a content marketer and content marketing coach, this is what I teach people week in and week out and I know that a lot of you out there are struggling with this. Most people fall into one of two categories when it comes to content creation. You either feel overwhelmed by the amount of content you have or struggle with coming up with ideas for your content in the first place. Here's what I promise you, I'm going to tell you how to overcome these two common problems, plus I’ve got a little tool I developed that will help you achieve success with your content. It’s called the Pot ‘o’ Gold Content Marketing Database and I tell you all about it in this episode.