E31: Riding the Waves of Marketing with Kronda Adair

Hey friends. Welcome back to Begin As You Mean To Go On. Today, we are talking about riding the waves of marketing. The most current wave that we're riding right now is an update to Apple's iOS around privacy, and there's lots of time and energy going into discussions on how we're going to get through this. Let's face it. There will always be a new wave to ride, so we might as well have a clear strategy in place to get through them. At the moment, it's the iOS update. Before that, it was GDPR, which was when Europe created stricter rules around email marketing. Before that, it was how Facebook pages became less effective because they throttled the algorithms. Before that, we didn't have the internet, and we had to use carrier pigeons, right.You get the idea. *wink* In today's episode, I share with you how to deal with each new wave that comes along so you can rise above any challenges and continue to grow a thriving business.

Om Podcasten

Begin As You Mean to Go On is about working hard once at the right things that will actually move your business forward toward long-term success without burning yourself out. I'm Kronda Adair, founder of Karvel Digital and I'm passionate about empowering you to take control of your digital marketing. Here’s the thing, I care more about your success than whether you like me. I'm going to give you some tough love sometimes but you'll also hear what's necessary to reach your goals. Sometimes you'll sit down with just me and we'll talk about what it truly takes to build a service business beyond six figures. And other times, I will invite special guests to share their wisdom about overcoming mindset blocks, strategies for taming your tech and methods for automating your business. Ready to stop spinning your marketing wheels and get serious about creating an online marketing engine for your business? If so, you’re in the right place! Hit that subscribe button now so you don’t miss a thing.