221 Jonah Berger on How to Be a More Persuasive Communicator
Jonah Berger is an internationally recognized expert in persuasion and change. In addition to being a professor at Wharton, he's written three books that help leaders and innovators create change in their organizations and lives. In this conversation, we discuss Jonah's best advice and the surprising tips that work for being more influential and effective personally and professionally. Whether you're leading a group at work or trying to persuade family members at home, this conversation has proven advice to improve your outcomes. Behind His Brilliance: Curiosity Say hi to Jonah on Twitter: @j1berger