Behind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form Video
On today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/behind-numbers-reimagining-creator-role-engaging-communities-through-short-form-video © 2025 EMARKETER Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer to get started today.