The Daily: 2024 Forecast Trends—Gaming Ad Revenues Grow Pp, Ride-Sharing Flies High, and Taking Shoppable Media Seriously | Jan 22, 2024

On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.   Reports mentioned in this episode: https://content-na1.emarketer.com/forecast-trends-watch-2024?_gl=1*el3lyr*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwNTQxMDA0OS4zNjQuMS4xNzA1NDEwMjAzLjYwLjAuMA..*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzI     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-2024-forecast-trends-gaming-ad-revenues-grow-up-ride-sharing-flies-high-taking   © 2024 Insider Intelligence 

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.