The Daily: Reaching LGBTQ+ Folks, TikTok vs. Instagram for Gen Z, and Which X Users are Leaving the Fastest? | Oct 5, 2023

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.   Reports mentioned in this episode: https://content-na1.emarketer.com/gen-z-technology-media-preferences?_gl=1*1cm1j91*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTY5NTgzMjU2NC4xMDUuMS4xNjk1ODMzMzcxLjAuMC4w   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-reaching-lgbtq-folks-tiktok-vs-instagram-gen-z-which-x-users-leaving-fastest   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.