The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and foldable phones | Jan 9, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.    Reports mentioned in this episode: https://content-na1.emarketer.com/mobile-trends-watch-2024?_gl=1*10ht9ak*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwNDI5Nzk1MS4zNDEuMS4xNzA0Mjk4NDA3LjYwLjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE3NzI4NzA2MDQuMTcwNDI5Nzk1OC4xNzA0Mjk4NDA2   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-mobile-trends-shoppable-media-mobile-ad-dollar-shifts-foldable   © 2024 Insider Intelligence 

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.