The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.   Reports mentioned in this episode: https://content-na1.emarketer.com/us-ad-spending-vs-time-spent-2024?_ga=2.126296397.11248924.1723478673-916560001.1689791357&_gl=1*bk8f5h*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMzU1ODEzMS4xNjUuMC4xNzIzNTU4MTMxLjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-relationship-between-where-people-spend-their-time-media-ad-dollars-trying-reach-them   © 2024 EMARKETER

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.