The Daily: What Prime Day 2023 Will Bring, Targeted Ads During Live Sports, and Amazon’s AI Ambitions | Jun 27, 2023

On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-what-prime-day-2023-will-bring-targeted-ads-during-live-sports-amazons-ai-ambitions   © 2023 Insider Intelligence 

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.