The Daily: What's Behind The Upswing in Social Ad Spending, Can X Claw Back Some Share, and NYC Sues The Social Giants | Mar 4, 2024

On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-whats-behind-upswing-social-ad-spending-x-claw-back-some-share-nyc-sues-social-giants   © 2024 Insider Intelligence    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.