The Daily: Where Folks Spend Their TV Money, the US Ad Market's Start to The Year, and The WWE Puts Ads Front and Center | Mar 14, 2024
On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes. Reports mentioned in this episode: https://content-na1.emarketer.com/digital-video-forecast-trends-q1-2024?_gl=1*xjsuui*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwOTU5MzkwNi40LjEuMTcwOTU5NTY1Mi41NS4wLjA.*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTk0Mzk0NzY3My4xNzA5NTc4MTQ4LjE3MDk1NzgzMzM Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us:advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://content-na1.emarketer.com/podcast-daily-where-folks-spend-their-tv-money-us-ad-market-s-start-year-wwe-puts-ads-front-center © 2024 EMARKETER Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.