The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss. Reports mentioned in this episode: https://content-na1.emarketer.com/how-cmos-successfully-mastering-expanded-role?_gl=1*1bl1rn*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMjYwNTQzMC4xNDcuMS4xNzIyNjA1ODc2LjYwLjAuMA Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ © 2024 EMARKETER